If your friends or family have opinions on your cosmetics, welcome it. What they think is how most customers would also think. So ask them for their opinions.
When you are still starting, it is important to meet customers personally. This would build your credibility. Try going to beauty salons and provide them samples. By doing this, you are introducing your product first- hand. This would help you build your credibility, since they would get to know you as the business owner and not think that your product is a scam.
To make sure that your business will be successful, then you have to make sure that you would have returning customers and new customers. Your customers should be satisfied, not only with the product, but also with the care that you provide. Try having a shindig at home and show them your cosmetic line. You can even demonstrate make-up application techniques. If you are not that good, then ask a friend or somebody to do that for you.
Once, customer relation is already done. Then market your products online. Having a dedicated site or blog for your product would definitely boost your mineral makeup popularity. Make sure that there are testimonies about your product. If there are suggestions or questions posted by potential online customers, make sure that you always answer them promptly. This is also another part of credibility building and customer relationship.
Mineral makeup business is a great opportunity. Some entrepreneurs would only need around $200 to start. Since mineral make-up is not yet mass-produced, home based mineral make-up business will surely step up.